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Prof. Dr. Michael Feindt to be honoured as TRATON Logistics Leader of the Year 2021

The TRATON Logistics Leader of the Year Award 2021 goes to Prof. Dr. Michael Feindt, founder of the software company Blue Yonder.

As part of the Logistics Hall of Fame reception, the TRATON Logistics Leader of the Year Award will again be presented in 2021. It will be awarded to Prof. Dr. Michael Feindt, founder of the software company Blue Yonder, for which he now works as a strategic advisor. The scientist is considered an expert in data-driven software development, the learning of effects through data analysis, and the development of new algorithms and tools in Big Data environments. In 2002, he founded a company to transfer his inventions in the field of predictive analytics from science to business. His idea: predictions in pricing and merchandise planning can be improved if they are created with artificial intelligence.

Retail experts recognised the potential of the NeuroBayes algorithm he developed to automate operational decisions in the processes of retail companies. In 2008, managers from the Otto Group and Feindt founded the software company Blue Yonder. JDA Software acquired the company in 2018. In 2020, JDA Software changed its name to Blue Yonder. In 2021, Panasonic acquired the company completely. According to the international jury, Feindt proved that science and business do not have to be contradictory.

With the TRATON Logistics Leader of the Year Award, the organisation recognises those who set the pace and shape the future of logistics. It honours entrepreneurs and managers from the transport and logistics sector who have been particularly successful in promoting their companies or who have set a trend-setting impulse. The focus is on topicality and the benefit for the company as well as innovative strength, sustainability and entrepreneurial change. The award is presented by the Logistics Hall of Fame and donated by TRATON SE.

The decisive factor for acceptance as a member of the Logistics Hall of Fame, on the other hand, is that an achievement is not only beneficial to an individual company, but has significantly and permanently advanced logistics beyond the boundaries of one's own organisation or has become an industry standard. So far, 37 logisticians have made it into the international Hall of Fame.


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